zeinab hashemikhah; SeyedAlireza Afshani
Volume 9, Issue 4 , March 2022
Abstract
the present article examines the components of consumption management in the commercial advertisements of Fars provincial network. The purpose of this article is to evaluate the effectiveness ...
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the present article examines the components of consumption management in the commercial advertisements of Fars provincial network. The purpose of this article is to evaluate the effectiveness of these components in order to realize the model of resistance economy. In this regard, we have included the commercial advertisements broadcasted from Fars Provincial Network during 3 months as a statistical population and 341 commercial messages recorded by sampling were available in sample size. Business messages have been processed in two descriptive and cross-level levels after coding using content analysis method and evaluation category technique. Findings indicate that the components of consumption management in provincial advertising, not only do not represent the pattern and concrete ideas in the topics of resistance economics, but also do not explain and represent any purposeful economic modeling. Many advertisements, regardless of the usefulness or quality of the goods and services involved, emphasize the lottery score and the potential rewards that the buyer receives from the product, or technically these advertisements are mainly compiled in documentary sections. , Without an actor and lacked the power to attract the audience. In general, the results show that the commercial propaganda of Fars province lacks a clear strategy to strengthen the productive and economic strength of the country. And in this area, there is a vacuum of supervision of experts related to the advertising industry and experts familiar with the goals of the resistance economy to achieve development plans and prospects.
